Saturday, February 28, 2009

Making Money With Adsense

Want to learn how to make money with Adsense? Of course you do - who wouldn't? There's a lot of information available on the internet on this subject but unfortunately 99% of it is total garbage. Chances are you've already spent a ton of time online reading these lame how-to guides that are really just trying to sell you whatever third-rate "make money" product that they're currently schilling. Maybe you've even bought some of those products. And yet you STILL don't have a clue where to start. Why? Because you've been getting all of your information from the wrong sources.

Well, enough is enough - You want answers and I'm going to give them to you. For free. No bullshit, no sales pitches. I'm going to show you how to make money with Adsense by taking you through the process of setting up a free blog, getting it listed in the search engines, and maximizing your profits. And we're going to accomplish all of this at the low, low cost of $0. You won't have to buy anything. I'm going to teach you how to earn money with no investment, free of charge - all you have to do is take a little bit of time out of your day to read how to do it, and then implement what you learn. You won't be making money on day one, but you'll be setting up a long-term source of passive income - which, if you ask me, is the very best kind of income there is.

What you're reading right now is just a general introduction so don't expect to skim through this one post and walk away knowing everything there is to know about how to make money with Adsense. Before we get into the real stuff, I think it's important for us to take some time out for a refresher course on just what making money with Adsense is all about.

To start off, let's simplify this further. Don't think of what we're trying to do as making money with Adsense - think of it as making money with Google. That's the big picture. Adsense is but a small part of it.

Huh? Alright, look at it this way: You've created a blog and put Adsense on it. Great. Now what, Rockefeller? That blog isn't going to earn you any money unless you can get some people to actually, you know, look at it - or as those in "the business" like to refer to it as, traffic. Where are you going to get that traffic from? I can't really answer that question for you without resorting to the use of the black arts, but I can tell you where you WANT to get it from: Search engines. You don't need just any traffic - You need search traffic.

There are lots of search engines but Google is the big kahuna. Rank well in their SERPs (search engine results page) and rest assured that your site is going to get plenty of traffic. Rank on page 6,587 and no one will ever see your site. It may as well not even exist. We want our sites to rank in the first few pages of the serps for our intended keywords - ideally right at the top of page 1.

How do we rank well on Google? It's really a two-part process. Part 1 involves targeting the keywords we want to show up for. This means writing. Writing a lot. And not crap either - it has to be relevant to your topic. You can get away with spam if you're smart about it but if not you'll be sent to the back of the classroom, or worse, nuked altogether. You're just starting out though (supposedly), so for now we're going to concentrate on only writing legitimate content. You don't need to write an epic novel on your subject - just a few good posts with a variety of keywords should be good enough for most niches.

OK, now that you've got some content on your site, it's time for Part 2. If you thought Part 1 was boring just you wait... Part 2 is even worse, and it happens to be the most important of the two - Getting backlinks. Keyword-Anchored backlinks to be exact. If you don't know what a backlink is, it's simply just a link that points to your site. We'll go into this further later, but believe me when I say that you're not going to dominate the serps without a lot of good backlinks. And believe me even more when I say that you're going to be bored to death by the process. But such is life...

Now then, the moment you've all been waiting for - Adsense. As you probably already know, Adsense is owned and operated by Google (Yeah yeah, I know you knew that - just play along). It's probably a huge complicated algorithim, but the basic premise is easy enough to understand: You put Adsense on a site, a tiny little robot looks it over and figures out what it's about (hopefully), and the end result is that you get ads that are relevant to whatever it is that you rambled on and on about on that particular page. People click on them and you get money. Simple? Yeah, actually it is, but if you don't know what you're doing it can seem impossible. Utilize what you learn here and you won't have that problem.

But why would anyone click on these ads in the first place? Adsense ads are hella-boring. They don't flash or blink or dance across the screen or nothin'. There's no flashy graphics or complicated sales-pitches. Just a simple box with simple text and a simple link. Zzzzzzzzzzzzz. In fact, they're hardly ads at all. Think of them as "paid links" instead. People are only going to click on a link if it actually has something to do with whatever they're currently looking at. Unless they're just mindlessly browsing, and if that's the case, you don't want their damn clicks anyway. People want something. People search for something. People find it on your site, but it's lame so they decide to skedaddle and look somewhere else - "Hey, what's this link over here? Hmmmm..."

And this is where the whole concept behind Adsense, and in turn Google, comes into play - relevance. Which is why getting search traffic is important. Someone using a search engine is obviously looking for something. They know what they want and that's the only thing they're interested in seeing. Google knows this. If they show the person your site and it's relevant to what they were looking for, and they in turn click one of your ads, you get rewarded because this is exactly what Google wants. People click on Adsense ads because they're (usually) genuinely interested in whatever it is that's on the other side of that link. (And you better believe that Google keeps track of where the people who click the ads came from - if they find that the person who clicked on an ad was just randomly browsing and came from an irrelevant search then you can bet your ass that click will only cost the advertiser a few pennies, which translates into you earning an even smaller amount of pennies. If it becomes a pattern with you, look forward to seeing your account get smart-priced, which basically means that you'll be sent straight to that special layer of hell of 1 cent clicks reserved for people with poorly-targeted traffic)

Your number 1 priority as far as building your site and writing your content is to tell the search bots what it's about. If you don't then you've got a problem. You won't show up anywhere in the search engines, you won't get relevant ads, and you won't be making money. This is what you want to avoid. After that you can concentrate on getting backlinks and ranking high on the serps and then finally cashing your check from Adsense and buying a brand-new yacht.

Well, there you have it - The basic concept of what making money with Google is all about. Not completely, but we'll go deeper into the process in subsequent posts. If you're interested in reading more about this, Grizz has an excellent blog on how to make money with Adsense - you should check it out as he's pretty much the biggest authority on the subject and he too gives a ton of extremely valuable information for free.

So now that we've simplified our goals and broken it all down, let's get started on your quest to make money with Adsense and set up a Blogspot blog...

Monday, February 2, 2009

Pivacy Policy - Zzzzzzzzzz....

Hello, and welcome to my kick ass privacy policy. No one actually reads these things and all of the information that follows is useless, but Google requires me to post this, so here it is:

I have no interest in obtaining your personal information. Nothing on this site (that I have control of) is designed to invade your privacy. With that said:

Log Files

This site uses a stat tracker. This provides me with information such as IP addresses, browser type, referring sites or search queries, visited pages, exit pages, a date/time stamp, and very boring demographic information for aggregate use. Basically, this just tells me how many people looked at my site, how they found it, and that's about it. None of this provides any personally identifiable information. I have no idea who you are and never will.

Cookies

I don't personally put cookies on this blog. However, I use a third-party advertising service and have no control over what they do. They may put cookies in their ads - I don't know nor care.

Links

This site contains links to other sites. I have no idea what their privacy policies are, and once again I also don't really care. Just keep in mind that this privacy policy refers to this site only. Once you leave, anything that happens to you is out of my control.

My Advertisers

I use Adsense on this site and have no control over whatever horrible, evil things they might do to you. I can say that they most certainly use cookies - Who knows what else. If you're concerned about this, please refer to Adsense's privacy policy.

If you have any questions about this, feel free to contact me through one of the "contact" links on this site.

Adsense's DoubleDART cookies:

Adsense is currently using a cookie which collects information on your browsing history to decide which ads to display to you personally, i.e. "Interest Based Advertising." If you'd rather not let Adsense invade your personal privacy in this way, please feel free to opt out here.

(Note: I am not in any way associated with Google or Adsense outside of displaying their ads on this site so for more information please visit Google and read their privacy policy. I only put this up as I am required to do so.)

- Updated April 22, 2009